Generative Discovery
Guests don't search the way they used to.
They ask questions — and AI systems decide which brands are understood well enough to recommend.
A discipline we've been building since before it had a name.
Generative Engine Optimization — GEO — is the practice of structuring a brand's information so AI systems can understand it, trust it, and surface it accurately when guests ask conversational questions.
This is not traditional SEO. It doesn't optimize for keyword ranking. It optimizes for comprehension — making your brand legible to the AI systems that are increasingly shaping how guests discover, evaluate, and choose.
Our GEO practice lives at Featherstone Intelligence — a dedicated resource for hospitality brands navigating AI-driven discovery.
Featherstone Intelligence
Strategy, frameworks, and hands-on GEO work for hospitality brands — built specifically for how AI-driven discovery works today.
Visit Featherstone Intelligence